MEDIA
06 July 2026
Toughroads 953 makes its public debut at Goodwood Festival of Speed.
Following a private European roadshow, Toughroads will be presented to the public, international media and selected collectors at Goodwood Festival of Speed 2026.
Born from rally spirit. Refined through craftsmanship. Built for those who go beyond the beaten track.
This is 953 Toughroads.
Created for collectors and drivers who seek authenticity beyond the ordinary, 953 Toughroads combines rally-bred presence, air-cooled character and the personal nature of a bespoke commission.
Victorious in Dakar, reimagined in the red sand dunes of Riyadh, reengineered at the shore of lake Constance.
The legacy continues...
Key Facts
01
Toughroads.
Going beyond the beaten track.
BRAND
02
VEHICLE
03
The spirit of an icon. A character of its own
CORE LINE
04
BASE
05
Air-cooled boxer with 300 or 550 PS.
VARIANTS / POWER
06
Rally-inspired liveries or custom designs.
DESIGN LINES
07
DRIVETRAIN
08
Five-speed manual.
TRANSMISSION
09
Limited builds, individually commissioned.
AVAILABILITY
Press Materials
Download selected media materials for editorial coverage of 953 Toughroads and its public debut at Goodwood Festival of Speed 2026. Further high-resolution imagery, video material and interview opportunities are available on request.
VISUALS
Rugged in presence, refined in detail and dynamic by nature.
The Toughroads media gallery provides selected imagery for editorial coverage, features and automotive reporting.
Media Contact
For editorial inquiries, interview opportunities and Goodwood media appointments, the Toughroads media team is available to support journalists, photographers and selected creators.
Sebastian Merkle
All images and materials are provided for editorial use only in connection with Toughroads, Seven Car Lounge Europe and the Goodwood Festival of Speed 2026. Any commercial use, modification or sublicensing requires prior written approval. The 953 Toughroads is an independent reinterpretation based on the Porsche 964 platform and inspired by the Porsche 953 Paris-Dakar. No official affiliation with Porsche AG should be implied unless explicitly stated.
Toughroads is an independent vehicle customization and modification program offered by SEVEN Car Lounge Europe GmbH. SEVEN Car Lounge Europe GmbH is not affiliated with Dr. Ing. h.c. F. Porsche AG or its subsidiaries and, in particular, is not licensed, sponsored, authorized, or otherwise endorsed by Porsche. Porsche, the Porsche crest, the model designations (e.g., 911, 964), and all associated trademarks are registered trademarks of Dr. Ing. h.c. F. Porsche AG. They are used on this website solely for the purpose of clearly identifying the base vehicles.